Do You Need a Website Speed Optimization Service?
That is a critical question, tens of thousands of WordPress Website Owners are asking themselves weekly. So let’s answer that question once and for all!
Did you know that acceptable page speed does not happen automatically? That means you have two choices. (1). Use a website speed optimization service. (2). Do it yourself.
Winning on social media platforms is a lot like playing chess; you must be a strategist at every step. Let’s take a look at some simple steps to amp up your game.
Did you know that acceptable page speed does not happen automatically? That means you have two choices.
- Use a website speed optimization service.
- Do it yourself.
If you decide to take no action, you’re headed for trouble! Nowadays, the average Internet user does not have the patience to wait for a slow-loading page to load completely. Almost half of these consumers (47%) anticipate a website to load in under two seconds. After three seconds of waiting, 53% of these users will leave the page.
A Google Truth Emerges
A Google representative was cited as saying that the acceptable eCommerce page load speed is 2 seconds. However, this isn’t solely due to Google’s statement; more than half of online customers evaluate the speed with which an eCommerce site loads when deciding whether or not to shop there again.
Is it possible that the speed with which your page loads is negatively affecting your SEO rankings, leads, subscriptions, memberships, and sales? Before answering that question, keep reading because things are rapidly changing.
Slow page load speed is a source of customer frustration that isn’t restricted to regular websites. Slow load times also hurt sales conversions of eCommerce sites. Most buyers will complete their purchase and never return to the site, while some will abandon their cart and look elsewhere; this is terrible news for highly competitive markets.
Speed Is a Google Ranking Factor
Unfortunately, there’s more bad news. The speed with which a website loads can affect its traffic volume, SERP ranking, bounce rate, and, of course, revenue. All site owners must understand; page load speed has become a Google ranking factor. The days of taking this issue lightly or altogether overlooking it is over.
To earn the unhappiness of site visitors, your website does not have to move at a snail’s pace. However, a slow load time might influence the rendering of some key sections of the page, lowering user satisfaction. That is a critical factor that has an impact on a website’s overall performance metrics.
Risks Versus Rewards
After learning what you might gain or lose, you may be wondering where to start when optimizing the load time of your website. One of the first places you should look is our website speed optimization service. We will make a difference in how fast your site loads.
If you asked the average website owner about page speed, most never give it any thought until their traffic slows dramatically or comes to a screeching halt. However, with the latest Google Algorithm update, referred to as the Google Core Web Vitals, website owners are forced to pay attention to site speed.
Do It Yourself Website Speed Optimization
If you are going to do it yourself route, there are some things you need to know. The first is the vocabulary! Let’s be honest; the terminology and technology used by the Google engineers go way over the heads of the masses. Below are the basics you will need to understand to DIY.
- HTTPS/SSL
- Intrusive interstitials
- (LCP) – Largest Contentful Paint
- (FID) – First Input Delay
- (CLS) – Cumulative Layout Shift
What the heck is “Intrusive interstitials?” Are you telling me they couldn’t use common everyday language that we all understand? Then, to add insult to injury, they’ve added more technology acronyms that we have to lookup and decipher; it’s as if we’re trying to learn how to speak Japanese. A “Cumulative Layout Shift?” A “Largest Contentful Paint?” Are these people serious? Yes, they are!
They actually believe everyone on the planet earth goes to their local coffee shop to talk about FIDs, CLSs, LCPs, and Intrusive interstitials! My point? If you are going to perform your website speed optimization, you must understand this stuff.
Google Core Web Vitals
In May 2021, Google revealed that Core Web Vitals would be used as ranking signals in search results. So let’s take a closer look at page experience signals now that they’re becoming a more important aspect in determining your Google search ranking.
The page experience signals are made up of Core Web Vitals as well as other signals. When people view a webpage, these signals measure their experience and perception. Google uses these suggestive signals to ensure that only the most helpful website is ranked first for users. I need to be crystal clear with this next point; as a Do It Yourselfer, this is the shortlist of some of your responsibilities:
- Decipher the Intrusive Interstitials
- Get your website to load in under 3s
- Avoid empty src’s
- Reduce DNS lookups
- Compress components with gzip
- SEO optimize and lazy load all of your images
- Minify CSS
- Minify HTML
- Minify JavaScript
- Defer parsing of and/or asynchronously load JavaScript
- Optimize PHP
- And a host of other high-end techie tasks.
As you can see and understand, page speed optimization is not for the non-techie or the faint of heart. Remember, making the wrong changes can potentially break your website. Consequently, be sure to back up your website before making any changes.
Using Our Website Speed Optimization Service
The first thing that happens when you choose SiteSpeedTesting.com to perform your website speed testing and optimization is peace of mind. Once you hand the baton off to us, you can go on with your normal day-to-day operations. You no longer have to set aside time to learn about the intergalactic mumbo jumbo, blah, blah, blah, yadda, yadda, yadda.
We handle all of the high-tech issues, challenges, and technology, which means you don’t have to spend hours, days, weeks, and months trying to sort through understand Google’s Core Web Vitals. As a result, we guarantee faster loading times, better bounce rates, and a more satisfying user experience.
How Much Money Are You Losing?
You may not realize it, but your website may be losing thousands of dollars in potential revenue because it takes too long to load. And if you’ve never considered this a problem before, you’ll undoubtedly benefit from our assistance.
We’ll assign you a dedicated page optimization expert to assist you; they will carefully assess your website from top to bottom to determine what issues prevent you from meeting Google’s speed requirements. In summation, we will enhance your website’s overall performance.
The beauty of our system is – you only have to make a one-time investment. If you need custom work, feel free to contact us. After it’s all said and done, we at Site Speed Testing will not only improve the speed of your site but will also dramatically improve your chances of success.
Get Connected With Success
Our Website Speed Optimization Service Team stands ready to boost your site speed; contact us if you have questions, or order your service TODAY!
